raising the bar on quality & ethics
We strongly believe that our core values should be reflected in our standards.

Our core values are reflected in our standards. We cherish honesty, integrity, purity, quality and transparency as much as we cherish our environment, our animals, our social responsibility and you – our customer. We have pursued the approval of your most trusted 3rd party organizations to reassure you that our standards aren’t just talk … they are our values put into action. It’s not only what you expect of us, but it’s what we expect of ourselves.

The European Union Guidelines

We produce every product according to the European Union (EU) Guidelines for Good Manufacturing Practices, which regulate the quality of ingredients and the full disclosure of ingredients by the International Nomenclature of Cosmetic Ingredients (INCI) guidelines. In regards to safety, EU regulations require ingredient testing and safety guidelines go through the SCCS, which is a scientific advisory committee appointed by the EU Commission. This means that cosmetics and personal care products produced according to these EU Directives do not contain any chemicals known, or suspected, of causing cancer, genetic mutation, reproductive harm or birth defects. Our production is certified according to the EU Eco-Regulations and approved by the French Ministry of Health.

PETA’s Caring Consumer Program

Having met the strict criteria of the Caring Consumer Program. Through the Caring Consumer program, PETA gathers information on the animal-testing policies of cosmetics and household-product companies, obtains signed statements of assurance from companies that meet their cruelty-free and vegan criteria, and shares this information with the public.

The Coalition for Consumer Information on Cosmetics

We love animals and, therefore, enforce a strict “no testing on animals” policy during all phases of product development. The Coalition for Consumer Information on Cosmetics’ (CCIC) Leaping Bunny Program administers a cruelty-free standard and the internationally recognized Leaping Bunny Logo for companies producing cosmetic, personal care, and household products. The Leaping Bunny Program provides the best assurance that no new animal testing is used in any phase of product development by the company, its laboratories, or suppliers.

Whole Foods Market Premium Body Care Quality Standards

We were among the first brands approved to the Whole Foods Market Premium Body Care Quality Standards. As a trusted natural retailer with more than 25 years of experience and 3 years of tough scientific research review, Whole Foods Market stepped up to help give concerned consumers something to count on when shopping for natural personal care products. By carrying the Premium Body Care approval, you can trust that we meet the strictest standards for quality sourcing, environmental impact, results and safety.

The Campaign for Safe Cosmetics

We believe that our industry can do a better job protecting you by eliminating dangerous toxins from personal care products. We are a proud member of this coalition effort, launched in 2004, to protect the health of consumers and workers by securing the corporate, regulatory and legislative reforms necessary to eliminate dangerous chemicals from cosmetics and personal care products.

The Natural Ingredient Resource Center’s “Truth in Labeling”

All of our products provide full disclosure on all ingredients and when we say “100% Natural”, we mean it. The Natural Ingredient Resource Center was founded to help consumers, manufacturers and retailers, focusing on natural personal care products for the home and family, to learn more about the natural ingredients in the products they buy, make or sell. Pledge Seal is awarded to companies that voluntarily pledge to follow the NIRC Criteria for labeling natural ingredients and products.

Green America

We use environmentally sustainable practices for during the production of all our products, but we want to help harness the power of the masses. That’s why we joined Green America, a not-for-profit membership whose mission is to harness economic power—the strength of consumers, investors, businesses, and the marketplace—to create a socially just and environmentally sustainable society.

The Green Products Alliance

We work together with other companies to create a collective impact on environmental responsibility. The Green Products Alliance is a consortium of manufacturers and marketers who make and sell extraordinarily natural personal care products. Member companies work together to lower raw material, marketing, advertising and public relations costs through co-operative projects and group buying power.