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About Company

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Social Responsibility

fusing nature and science

‘LUV’ ALL is the very core of our values and we believe that it should permeate every aspect of our business. Putting our values into action – operating what we call ‘commerce with a conscience’

Means taking a close look at every decision we make and evaluating the impact our decision has today and the impact it will have long into the future for people, for animals and for our planet. We believe that wise business decisions are not just a matter of those that make the bottom line better. They are decisions made with integrity and intention of purpose that leave the world, and every person we touch, better in some small way.

Fair trade

air trade practices provide us with a wonderful opportunity to strengthen a community by promoting sustainability, providing fair wages and teaching new business skills. In Essaouira , Morocco we use women’s cooperatives to supply one of our signature ingredients, Argan Oil. These cooperatives were created to teach people the importance of preserving this valuable natural resource and to provide the Berber women of this region, many of them widowed or divorced, the means to earn a living.

These women cooperatives commit to working with UNESCO in preserving the argan forest and helping with reforestation by planting trees each year. Through the cooperatives, the women are not only trained in areas of business, such as extraction techniques, processing, management, organization, and marketing, but also in areas of life, such as literacy, math and women’s rights. These skills offer the Berber women of this region a higher level of independence, self-esteem, accomplishment and appreciation for this miraculous natural resource, the argan forest. These are attributes that leave the people and the region in a better place and will continue to pay it forward for generations to come.

Argan nuts are grinded by hand to extract the rare oil at a women’s cooperative in Morocco


Our green initiatives start with the product itself.

You can be confident that you will never find these ingredients in our products

We are committed to giving you products that are free of any man-made toxins that could penetrate your skin or soak into our environment. These toxins have been cited as a possible link to an increased risk of breast cancer and the early onset of puberty in girls. Not only are these synthetic toxins a concern for our health, but also the health of our planet. Recently, the EPA has stated that its researchers have found toxins from pharmaceutical and personal care products in nearly every water supply they had tested in the U.S. We are dedicated to banishing these ingredients from our products and protecting your health, the health of our wildlife and the health of our planet.



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